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IEC inputs for project implementation - Some lessons from Chattisgarh

 

Information, education and communication (IEC) inputs are today widely recognised as a powerful and effective means of translating the sometimes arcane and complex messages of social interventions for the benefit of a diverse range of target groups. The term is often used synonymously with ICT (for information, communication and technology), though there is a significant difference between the two. ICT inputs are in essence a set of technology backed tools for project managers, governments, donors and the like to deal with large data flows, track monitoring indicators, analyse information etc. IEC inputs, on the other hand, are a more loosely strung together series of creative strategies to evolve an idiom for communication between formal organisations and communities. IEC becomes relevant and effective wherever the target group of the proposed intervention consists overwhelmingly of poor households, lives in a geographically dispersed area, is remote in terms of physical and other modern forms of communication and is poorly served by social services such as access to education, health, water and sanitation and, above all, information.  IEC inputs can be seen as a language that must be constructed to enable a dialogue between formal organisations, such as a project management unit, and poor communities. This is essential so that not only does the central message of the proposed intervention get across to a diverse group of stakeholders in the community, but also so as to provide a channel for reverse flows of communication from the target group to project managers.  This paper summarises the experiences of using IEC in the Jharkhand-Chattisgarh Tribal Development Programme (JCTDP). The paper is Chhattisgarh specific.  The programme seeks to develop a new model of tribal development by investing in the capacity of the community to take charge of its livelihood portfolio and build institutions that enable sustained growth.

 

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Roundtable on Microfinance and Livelihoods

IFAD hosted a two-day roundtable discussion on Microfinance and Livelihoods at Bhopal from September 1-2, 2005 . The objective of the roundtable was to get different perspectives on several major current issues in the microfinance sector in India and to provide guidance to IFAD for its current and future rural livelihoods and women’s empowerment projects in India . A distinguished gathering of selected civil society leaders, administrators, policy makers, bankers and resource persons attended the workshop. The roundtable has underlined emphatically the importance of looking at microfinance as part of a larger rural livelihood strategy and not as a single, end-in-itself intervention.

To Download the report of the roundtable  Click here 

Livelihood Case Study in Cuddalore district of Tamil Nadu

Following the tsunami disaster of December 26, 2004 , the World Bank (WB), Asian Development Bank (ADB) and the International Fund for Agricultural Development (IFAD) have developed independent long term recovery programmes in consultation with the State Government of Tamil Nadu to address the reconstruction and rehabilitation  needs of the affected communities. This case study was prepared by Pravesh Sharma, IFAD Field Presence Coordinator in India , during the joint World Bank/ADB/IFAD mission, which reviewed post-tsunami rehabilitation measures in Tamil Nadu from 8-16 September 2005. A presentation on the main findings of the study was made on 15 September 2005 at a Livelihoods Workshop hosted by the State Government at Chennai.

This case study of one coastal village in Cuddalore district was developed using the sustainable livelihoods framework as part of the mission’s field work with the following objectives:

  • To gain insights into the current livelihood coping strategies of tsunami affected communities in coastal Tamil Nadu

  • To build awareness among senior policy makers and administrators at the state, district and local level, and among resource institutions and NGOs, on the major issues impacting  livelihoods, especially of  vulnerable households       

  • To create an understanding of targeting issues among the project partners

  • To identify key policy issues and pre-project activities for the IFAD assisted project. 

  To download  the case study in Cuddalore district of Tamil Nadu, please Click here 

Livelihood Case Study in Chamoli district, Uttaranchal

The Livelihood Improvement Project for the Himalayas (LIPH), assisted by the International Fund for Agricultural Development (IFAD), Government of India (GOI), Government of Uttaranchal (GOU) and Government of Meghalaya (GOM), is targeted at five districts each in the states of Meghalaya and Uttaranchal to develop an integrated set of interventions to enhance the livelihoods of vulnerable households in these districts. The project became effective in October 2004 and was visited by a UNOPS led Supervision Mission between November 17-25, 2005 . A case study of livelihood coping strategies in one village in the state of Uttaranchal was prepared by Pravesh Sharma, IFAD Field Presence Coordinator in India as part of the Mission ’s field work.  The objectives of the study were:

  • To promote mutual learning among the project partners on current livelihood strategies in the target area and to build greater awareness among senior policy makers, government agencies at the district and block level, project staff and partner NGOs on the major issues impacting livelihoods of vulnerable households.

  • To highlight targeting issues and to build an understanding of vulnerability.

  • To identify key policy issues which need to be addressed at the district and state level.

To Download the Case Study in Chamoli district, Uttaranchal, please Click here

Innovative Approaches to Poverty Targeting, Participatory Processes and Best Practices: A Study of the IFAD-assisted Chattisgarh Tribal Development Project

This is an insightful study into the unique approach to targeting adopted in the CTDP. Based on a detailed primary survey, the study explores the effectiveness of the targeting in the programme, in terms of reaching the actual poorest of the poor, specifically the socially marginalized, and ensuring gender equity in beneficiary selection and participation. The study also provides a useful assessment of the people's response to programme activities and evaluates their success in meeting the objectives of the programme.

To download the report on Innovative approaches, please Click here